Blogging to the Bank

Blogging to the Bank is authored by the hyper-successful niche blogger Rob Benwell, and has been a top seller since its first release in 2006.

The book outlines a niche strategy for creating blog networks, including both white hat and blackhat methods.

While the strategies outlined are compelling, there likely isn't enough information to keep a beginning blogger on course.

Beginner bloggers would be wise to use Blogging to the Bank in conjunction with another blogging package to get the most out of it.

Official Blogging to the Bank Web site

• 57-page core Blogging to the Bank e-book
• 5 ready-made niche blogs
• Underground seminar PowerPoint presentation
• Blog Announcer software (To get your blogs listed.)
• Article Assistance software (To help you write your articles.)
• Blackhat and Whitehat promotions guide  

"Blogging to the Bank has had great success not only because its users have had success using the program, but because it provides very easy to understand and free methods to make money on the internet."

~ Comment from ryanreview.com

"Blogging to the bank is definitely targeted at beginners, however it's motivated beginners. You don't get the entire drilled down process handed to you with a step-by-step guide for doing everything. "

~ Comment from entrepreneurs-journey.com

"This should be printed out and put on the wall of every online marketer without a doubt!"

~ Comment from reviewsandinfo.com

"I am not really impressed. Actually, I am a little disappointed. I thought the ebook would provide some new information, something that would take me to the next level as a blogger. But it didn’t provide me with any new information at all."

~ Comment from slymarketing.com

"If you're a total newbie to blogging, then this is a good product. It covers all the basics and some thing you may not have found elsewhere in more basic guides. I agree with almost everything he teaches."

~ Comment on tiffanydow.com

Rob Benwell's Blogging to the Bank is in its third release, and this release fixes many of the shortcomings of the earlier books: namely, they were outdated soon after they hit the virtual shelves.

This blogging ebook begins with a fairly in depth look at Rob's research process, and how he chooses blogs and keywords to target. He then moves on to show you how he creates content for blogs, either by using private label content, outsourcing, free articles, or other similar methods.

It's important to note that Rob's methods work for niche blogs. For bloggers who are looking to build long-term blogs with brands, the Blogging to the Bank approach is not a good fit. The Blogging to the Bank approach is a better fit for someone who is looking to quickly launch a blog in a niche, set it up for monetization, and then move on to the next blog.

This version of Blogging to the Bank moves away from contextual advertising revenue (e.g. programs like AdSense) and into affiliate marketing for monetization, an approach that I agree with wholeheartedly.

The book also reveals some methods for attracting traffic, but unfortunately, there are a fair number of inaccuracies in this section that are more likely to get you in trouble with the search engines than bring you traffic. For example, Rob encourages the use of sponsored or paid reviews, which Google has not only said are against its webmaster guidelines, but they have started to actively crack down on this type of monetization. So do additional research before implementing any techniques of that nature.

The package includes a wealth of bonuses, but they have little value. The software is out of date by at least 2 years, and the niche blogs are of low-quality. They can still be used, however, provided that you rewrite the content to make it your own.

In short, Blogging to the Bank is an excellent niche blogging beginner's guide, but it's doubtful that the techniques will make you the next millionaire blogger. This is truly a case where the program is popular because people promote it, not because it's a great purchase.

Meets Stated Objectives?

While a good program, the claims for the package were entirely overstated.

Ease of Use

Program is easy to use, but is missing some information that its target audience might need to move forward.

Customer Support

Two support e-mails went unanswered.

Value for Money

At its current price, BTTB is a good value, but when the price inevitably increases, the value will be lessened. 

Overall Rating Rob's book contains some good information, but little is as innovative as the sales page leads the buyer to believe. It's still a solid blogging program for beginners who are looking to get into niche blogging, but it's not the best choice for other bloggers.

Author: Rob Benwell

Package: 57-page core e-book, Article Announcer, Blog Submitter, 5 niche blogs, PowerPoint presentation, traffic generation guide

Price: US$37.00 base package; upgrade offer to monthly coaching membership

Return Policy: 60 days, no questions asked